A message from Shuja Moore

Your investment worked.
Now let's make it scale.

Do Moore Good  ·  Pardon Us Campaign Update  ·  March 2026

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To our supporters and partners,

When I started this campaign 29 months ago, I didn't have a roadmap. I had a film, a community that needed help, and a belief that if we made pardons accessible — really accessible — something would shift. What I didn't have was much money, a staff, or any formal nonprofit training.

You believed in this work anyway. And because of that, we've built something that matters.

  • The Pardon Hub Network — Launched. We now have 2 operational hubs in West Philadelphia providing free pardon coaching to justice-impacted people. Both are staffed by community members with lived experience.
  • 15+ Pardon Hubs Activated Across the State. Across Pennsylvania, we've helped activate the volunteer network that gets people connected to pardon coaching at no cost.
  • Legislation Passed. Automatic expungement for pardoned crimes was signed into law. Employer immunity legislation is in progress. Occupational licensing reform is now in effect. While not directly because of us, we helped champion the work of many organizations working behind the scenes.
  • The West Philadelphia Pardon Network — Launched. The first neighborhood-based pardon support system in Pennsylvania, now a model for communities nationwide.
  • Workforce Systems Engaged. Veterans Service Officers were trained statewide, presentations were made at the PA Workforce Development Association conference, and CareerLinks offices were connected to Pardon Projects across rural Pennsylvania. A collective effort — showing what's possible when organizations move together.
  • Press Coverage. KYW, The Philadelphia Citizen, Resolve Philly, the Social Innovations Journal, and multiple outlets statewide.
  • 40% of Campaign Goal Raised. And we created a Discussion Guide, pardon brochures, and application checklists now used by hubs within our network.

The most important thing I've learned is that the pardon system is not designed for the people who need it most. It's slow, confusing, and full of gatekeeping that has nothing to do with whether someone deserves a second chance.

The second thing I've learned is that community-based coaching works. When someone who has been through this process walks another person through it — someone who looks like them, who lives nearby, who understands what's at stake — the completion rate goes up. The quality goes up. The hope goes up.

The third thing is harder to admit: I've been trying to do too much alone. I've been the filmmaker, the coordinator, the trainer, the fundraiser, and the public face of this campaign. That's not sustainable, and it's not what this work deserves.

So this year, we're building infrastructure. Not just more hubs — the systems that let hubs run without depending on me personally.

  • 1

    A 30-Episode Social Media Docu-Series

    People with records are suffering in silos. Through short, cinematic stories of redemption and second chances, we're going to meet them on social media — where they actually are — and show them that pardons are real, accessible, and life-changing. Stories change hearts and minds, and social media is where we need to be.

  • 2

    Comprehensive Training Materials

    We're creating the pardon coaching playbook that doesn't exist yet — step-by-step guides, volunteer handbooks, and modular training so any organization can become a hub without depending on me to walk them through it personally.

  • 3

    Team Building

    I can't be the coordinator, filmmaker, fundraiser, and trainer. We're building a small team of trusted messengers — people with lived experience who can carry this work into communities across Philadelphia and beyond.

I didn't come from money, networks, or nonprofit training. Everything we've built has come from your belief in this work and the community's hunger for second chances. We need your continued support to keep going:

Donate

Fund our social media series production, training development, and hub expansion. Every dollar goes directly to the work. Tax-deductible contributions to Do Moore Good (EIN 56-2572253).

Give Now →

License the Film

License Pardon Me for your organization, university, or community group. Screenings remain one of our most powerful tools for recruitment and awareness.

Inquire at pardonsnow.org →

Book a Speaking Engagement

Available for panels, keynotes, and workshops on pardons, criminal record reform, and using film for social impact.

Booking Form →

Make a Connection

Connect us to funders, organizations, or community leaders who care about second chances and workforce development.

connect@domooregood.org →

Become a Hub

If your organization serves justice-impacted people, we'll train you to provide pardon coaching services.

hubs@domooregood.org →

Spread the Word

Share our story with people in your network. The more people who know this work exists, the more lives we can reach.

Connect on Instagram →

I did it. With the help of you all, without any training whatsoever, I was able to make a documentary about how people struggle with criminal records and use it as a tool to build a movement. At every screening — in LA, Colorado, Chicago, NYC, and across Pennsylvania — among Democrats and Republicans, across every racial and gender line — every event felt the same. People felt seen. People wanted to help. Justice-impacted people were thankful that someone cared.

People like me don't usually get access to many resources or opportunities. But for 29 months, I've been molding what a campaign of second chances can look like. I'm not done. And I need you with me.

If you'd like to connect directly, reach me at connect@domooregood.org — I'd love to hear from you.

With deep gratitude,

Shuja Moore

Founder & Executive Director, Do Moore Good  ·  domooregood.org

2026 Campaign Budget

We know exactly what this costs.
And exactly what it builds.

The People's Media Fund has invested $30,000 in this campaign. We've raised $30,000 — halfway there. We are raising the remaining $30,000 to execute fully.

What Your Gift Funds 2026 Budget

30-Episode Social Media Docu-Series

Short cinematic stories meeting justice-impacted people where they are — on social media. Creates demand for pardons.

$17,000

Comprehensive Pardon Coaching Training

The playbook that doesn't exist yet. Any org in PA can become a hub without depending on Shuja personally.

$10,000

Operations Infrastructure

The coordinator keeping compliance, scheduling, and hub relations running so Shuja can lead, not manage.

$18,000

Grow from 2 operational hubs to a statewide neighborhood-based model. West Philly first, then everywhere.

$15,000

Total 2026 Campaign Need

$60,000

Funded to Date — People's Media Fund

Confirmed grant, Nov 2025–Nov 2026

($30,000)

Remaining Gap — Partner Funding Needed

This is the ask. Your gift closes the gap.

$30,000

Give to the Campaign → Questions? giving@domooregood.org →