Your Support Gave People Hope | Do Moore Good 2026

A message from Shuja Moore  ·  March 2026

You gave hope to those who needed it most.
Here's what comes next.

Do Moore Good  ·  Pardon Us Campaign Update  ·  2026

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With an economic slowdown on the horizon, nearly 60% of formerly incarcerated people struggle with unemployment — more than fifteen times the national average. The time to act is now.

To our supporters and partners,

I owe you an update. It's been too long since I've reached out, and I want to be honest about why: I've been head down in the work, learning hard lessons, and building something I believe is going to change lives across Pennsylvania for generations.

Your investment made that possible. So before anything else — thank you. When you backed Pardon Me and the Pardons4thePeople Campaign, you bet on a formerly incarcerated filmmaker with no training, no team, and a big vision. Here's what that bet produced.

I wanted to share a full account of what we've been building, why I believe it matters, and how you can support the work if it resonates.

This work has never been more urgent. Economists are warning of a slowdown, and history is clear about who suffers most: low-income families of color are among the first to be hit and the last to recover. Nearly 10 million families with children are already economically vulnerable, and families of color make up more than 6 in 10 of them. A pardon does not just clear a name. It restores what was taken: housing, employment, opportunity. And in an economy where those opportunities are about to get harder to reach for everyone, positioning people now is not just the right thing to do. It is the practical thing to do.

70M+
Americans carry an arrest record that walls them off from jobs and housing
30%
Unemployment rate for people with criminal records, vs. ~4% nationally
6 in 10
Economically vulnerable families with children are families of color
  • The Pardon Me Network, Launched. The first neighborhood-based pardon support system in Pennsylvania, now a model for communities statewide. We now have 2 operational hubs in Philadelphia providing free pardon coaching to justice-impacted people. Both are staffed by community members.
  • 15+ Pardon Hubs Activated Across the State. Across Pennsylvania, we've helped activate the volunteer network that gets people connected to pardon coaching at no cost, with more coming online every month.
  • A Shifting Policy Landscape. Our screenings and advocacy work helped build broader public awareness around pardons, contributing to conversations that are moving policy forward in Pennsylvania.
  • Workforce Systems Engaged. Veterans Service Officers were trained statewide, presentations were made at the PA Workforce Development Association conference, and CareerLinks offices were connected to Pardon Projects across rural Pennsylvania.
  • Press Coverage. KYW, The Philadelphia Citizen, Resolve Philly, the Social Innovations Journal, and multiple outlets statewide.
  • 50% of Campaign Goal Raised. The People's Media Fund has invested $30,000 in this campaign. We've also created a Discussion Guide, pardon brochures, and application checklists now used by hubs across our network.

The most important thing I've learned is that the pardon system is not designed for the people who need it most. It's slow, confusing, and full of gatekeeping that has nothing to do with whether someone deserves a second chance.

The second thing I've learned is that community-based coaching works. When someone who has been through this process walks another person through it, someone who looks like them, who lives nearby, who understands what's at stake, the completion rate goes up. The quality goes up. The hope goes up.

The third thing is harder to admit: I've been trying to do too much alone. I've been the filmmaker, the coordinator, the trainer, the fundraiser, and the public face of this campaign. That's not sustainable, and it's not what this work deserves. So this year, we're building infrastructure. Not just more hubs, but the systems that let hubs run without depending on me personally.

The Pardon Us Campaign runs on two engines working together:

Engine 1

Social Media Campaign

A 30-episode docu-series meeting justice-impacted people where they are. Short, cinematic stories of redemption and second chances that create real demand for pardons across Pennsylvania.

Engine 2

Operational Plan

A comprehensive pardon coaching playbook so any organization in Pennsylvania can become a hub and coach people through the process, without depending on Shuja to walk them through it personally.

Engine 1 — Social Media Campaign

A 30-Episode Docu-Series

Short, cinematic stories meeting justice-impacted people on social media — where they actually are. Each episode documents a real journey through the pardon process, building awareness and demand at scale.

Community Outreach

Screenings of Pardon Me, community events, and direct outreach to people who may qualify for a pardon but don't know where to start — or whether they deserve one.

Engine 2 — Operational Plan

The Pardon Hub Network

Do Moore Good currently operates 2 hubs in West Philadelphia, with plans to grow our local presence. We support the broader statewide network built by the PA Pardon Project by telling the stories of people in the network and creating training materials that help any organization step into a coaching role.

Training & Materials

The pardon coaching playbook that doesn't exist anywhere else. Facilitator guides, volunteer handbooks, and modular curricula so any organization can become a hub without depending on DMG personally.

Through grant funding, we've been able to build out the team behind this work. These are the people helping make Do Moore Good run.

Maria Caruso

Maria Caruso

Operations Consultant

With nearly a decade of experience working with nonprofits and startups, Maria is helping build the workflows and infrastructure needed to run Do Moore Good at scale, so Shuja can lead, not manage.

opsthatwork.com →
Vicky Heliodoro

Vicky Heliodoro

Intern

Vicky Heliodoro is a senior at Temple University majoring in Communication with a minor in Criminal Justice. She brings experience in data entry, record management, and information analysis. Her interests focus on promoting equity and supporting community-centered initiatives, and interning with Do Moore Good has given her the opportunity to see firsthand how meaningful change begins at the ground level.

I didn't come from money, networks, or nonprofit training. Everything we've built has come from your belief in this work and the community's hunger for second chances. We need your continued support to keep going.

Donate

Fund our social media series production, training development, and hub expansion. Every dollar goes directly to the work. Tax-deductible (EIN 56-2572253).

Give to the Campaign →

License the Film

License Pardon Me for your organization, university, or community group. Screenings remain one of our most powerful tools for awareness and recruitment.

Inquire About Licensing →

Book a Speaking Engagement

Available for panels, keynotes, and workshops on pardons, criminal record reform, and using film for social impact.

Book Me to Speak →

Make a Connection

Connect us to funders, organizations, or community leaders who care about second chances and workforce development.

Make an Introduction →

Become a Hub

If your organization serves justice-impacted people, we'll train you to provide pardon coaching services at no cost.

Apply to Become a Hub →

Spread the Word

Share our story with people in your network. Follow us on Instagram and LinkedIn. The more people who know this work exists, the more lives we can reach.

Follow on Instagram → Follow on LinkedIn →

I didn't come from money, networks, or nonprofit training. Without any of that, and with your belief in this work, I made a documentary about how people struggle with criminal records and used it to build a movement. At every screening, in LA, Colorado, Chicago, NYC, and across Pennsylvania, among Democrats and Republicans, across every racial and gender line, people felt seen. People wanted to help. Justice-impacted people were thankful that someone cared.

People like me don't usually get access to many resources or opportunities. But for almost three years, I've been building what a campaign of second chances can look like. Everything we've built has come from your support and the community's hunger for second chances. I'm not done. And I need you with me.

If you'd like to connect directly, reach me at connect@domooregood.org.

With deep gratitude,

Shuja Moore

Founder & Executive Director, Do Moore Good  ·  domooregood.org

2026 Campaign Budget

We know exactly what this costs.
And exactly what it builds.

The People's Media Fund has invested $30,000 in this campaign. We're halfway there. We are raising the remaining $30,000 to execute fully.

$30,000 raised  (50%) Goal: $60,000
What Your Gift Funds 2026 Budget

30-Episode Social Media Docu-Series

Short cinematic stories meeting justice-impacted people on social media. Creates demand for pardons across Pennsylvania.

$17,000

Comprehensive Pardon Coaching Training

The playbook that doesn't exist yet. Any organization in Pennsylvania can become a hub without depending on Shuja personally.

$10,000

Operations Infrastructure

The coordinator keeping compliance, scheduling, and hub relations running so Shuja can lead, not manage.

$18,000

Hub Expansion

Grow from 2 operational hubs throughout Philadelphia, building a neighborhood-based model designed to be replicated statewide and beyond.

$15,000

Total 2026 Campaign Need

$60,000

Funded to Date, People's Media Fund

Confirmed grant, Nov 2025 to Nov 2026

($30,000)

Remaining Gap, Partner Funding Needed

This is the ask. Your gift closes the gap.

$30,000