Pardon Us Campaign
Building the infrastructure of second chances across Pennsylvania.
Do Moore Good is training organizations, activating hubs, and creating the tools that make pardons accessible to the people who need them most — at no cost to applicants.
Support the project →Why This Work Matters
A pardon can change everything. ✍🏿
Most people never apply. 🤝🏿
In Pennsylvania, a governor's pardon permanently forgives a conviction — restoring rights, removing barriers to employment, housing, and licensing, and triggering automatic expungement of your record. Yet most people with records never apply. The process is long, confusing, and designed without community support.
We exist to close that gap. With community-based coaching, plain-language guidance, and a network of trained hubs across the state, we're making sure the pardon process works for the people it was meant to serve.
The Story
How a film became a movement.
The Film
Pardon Me made the case for pardons as an economic and community issue, reaching thousands of people across Pennsylvania and nationally through 60+ screenings and raising over $200,000. It established the film as both a catalyst and a tool — shifting how communities understood pardons and who they were for.
The Campaign
The Pardons4thePeople campaign used that film to build a statewide conversation, recruit organizational partners, shift public perception, and establish the first neighborhood-level direct service hub model — a proven approach developed and refined in West Philadelphia through 2024 and 2025.
The Scale
The Pardon Us campaign, launching April 2026 during Second Chance Month, is where we scale the direct service phase: micro-storytelling on Instagram, LinkedIn, and YouTube designed to move justice-impacted people from awareness into the hub infrastructure now built to receive them.
What began as a film became a three-part system. Pardon Me shifts public perception. Social storytelling drives engagement. Neighborhood-based pardon hubs convert that engagement into real-world second chances. The film has reached thousands through 60+ screenings, raised over $200,000, and established the first neighborhood-level pardon network in the country — now scaling nationally, demonstrating how art can function as both the message and the mechanism for change.
The Initiative
Two engines. One mission.
The Pardon Us Campaign combines community media with on-the-ground infrastructure — building public awareness while directly helping people navigate the pardon process.
Engine 1 — Social Media Campaign
A 30-Episode Docu-Series
Short, cinematic stories meeting justice-impacted people on social media — where they actually are. Each episode documents a real journey through the pardon process, building awareness and demand at scale.
Community Outreach
Screenings of Pardon Me, community events, and direct outreach to people who may qualify for a pardon but don't know where to start — or whether they deserve one.
Engine 2 — Operational Plan
The Pardon Me Network
Do Moore Good currently operates 2 hubs in Philadelphia, with plans to grow our local presence. We support the broader statewide network built by the PA Pardon Project by telling the stories of people in the network and creating training materials that help any organization step into a coaching role.
Training & Materials
The pardon coaching playbook that doesn't exist anywhere else. Facilitator guides, volunteer handbooks, and modular curricula so any organization can become a hub without depending on DMG personally.
Hub Training & Support
What Do Moore Good provides
to every hub partner.
No organization needs to figure this out alone. DMG equips every hub with the materials, training, and ongoing support to start helping people right away.
Training Materials
Facilitator training guides, volunteer coaching handbooks, and modular training curricula so any staff member can become an effective pardon coach.
Procedural Workflows
Step-by-step process guides covering every stage of the pardon application — from intake through submission — with reference tools for coaching sessions.
Intake Coordination
DMG manages initial applicant inquiries and routes people to the right hub, so partners focus on coaching rather than intake logistics.
Legal Review Network
A coordinated network of volunteer attorneys who review applications before submission when available, adding a layer of quality assurance.
Data & Evaluation
DMG tracks outcomes — intakes, applications submitted, pardons granted — to measure impact and support statewide replication of the model.
Ongoing Coaching Support
Regular check-ins, troubleshooting, and peer learning across the hub network, so no partner organization is navigating complex cases alone.
Partners & Supporters
Building this together.
We are grateful to the organizations and funders who have invested in this work.
"People like me don't usually get access to many resources or opportunities. But for 29 months, I've been molding what a campaign of second chances can look like. I'm not done."
— Shuja Moore, Founder & Executive Director, Do Moore Good
2026 Campaign Budget
We know exactly what this costs.
And exactly what it builds.
The People's Media Fund has invested $30,000 in this campaign. We've raised $30,000 — halfway there. We are raising the remaining $30,000 to execute fully.
| What Your Gift Funds | 2026 Budget |
|---|---|
30-Episode Social Media Docu-Series Short cinematic stories meeting justice-impacted people where they are — on social media. Creates demand for pardons. | $17,000 |
Comprehensive Pardon Coaching Training The playbook that doesn't exist yet. Any org in PA can become a hub without depending on any one person. | $10,000 |
Operations Infrastructure The coordinator keeping compliance, scheduling, and hub relations running so Shuja can lead, not manage. | $18,000 |
Hub Expansion Grow from 2 operational hubs in West Philadelphia, building a neighborhood-based model designed to be replicated statewide and beyond. | $15,000 |
Total 2026 Campaign Need | $60,000 |
Funded to Date — People's Media Fund Confirmed grant, Nov 2025–Nov 2026 | ($30,000) |
Remaining Gap — Partner Funding Needed This is the ask. Your gift closes the gap. | $30,000 |
Support the Initiative
Your gift builds real infrastructure for second chances.
Every contribution funds coach training, hub expansion, and the tools that make the pardon process accessible to people who need it most. Tax-deductible — Do Moore Good, EIN 56-2572253.
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